mFino, the leader in mobile financial services software, announced a new social commerce product, mFino Share. mFino Share is a new module that runs on mFino MFS, a comprehensive, scalable and innovative mobile commerce platform, and allows mobile subscribers to transact with friends and family more easily than possible before.

“mFino Share realizes our vision of breaking down the barriers that keep people from easily transacting and managing their money,” said Sridhar Obilisetty, CEO mFino. “The typical mobile solution assumes that mCommerce is a solitary activity. But, most people split lunch or cab bills, buy gifts for friends or family, pay allowance to a son or daughter, send money to family, or make recommendations that help friends and family make purchase decisions. mFino Share allows you to securely and easily leverage relationships to transact the way you expect to.”

With mFino Share, subscribers can quickly make a remittance, transfer money, split a restaurant or cab bill, gift airtime, create a gift card or even pay an allowance to friends or family. Without the hassle of endless typing on “stacked-key” devices, users are free to quickly and easily share purchases, and send gifts or money. mFino Share integrates with popular social networking sites such as Facebook, MySpace and Twitter, giving subscribers the opportunity to make social money transactions with anyone they know across mobile networks, and provide Mobile Network Operators the opportunity to market their benefits to new groups of subscriber-recommended prospects.

mFino Share also provides the ability to tell friends and family about recommended goods, services and places to eat or shop. It drives adoption and sales by making mobile commerce a social experience, the way subscribers expect it to be.

mFino Share works on phones by all major manufacturers including Nokia, Samsung, Apple and RIM and will be out of beta and generally available by the end of Q1 2011.