mFino Touch to provide Mobile Network Operator and Retailers in South East Asia increased mobile purchase volume. CEO Sridhar Obilisetty unveils new NFC product.

Sunnyvale, California, March 8, 2011 – mFino, the leading provider of next generation mobile financial software announced that it is expanding its market leading mobile money deployment in South East Asia with mFino Touch.

“mFino Touch is key to accelerating the pace of mCommerce,” said Sridhar Obilisetty, CEO of mFino. “Retail lines, too many steps and stacked keys can often stand between subscriber and purchases. mFino Touch delivers a streamlined user experience with the expected high level of security. The end result is a higher volume of mobile transactions and happier customers.” mFino Touch provides tap and go purchasing from any mobile phone. It’s the convenience of an online purchase with the touch and feel of being in a store. At mFino Touch-enabled merchants, attendants ring up the purchase and subscribers with NFC-enabled cell phones simply tap their phones on the NFC-enabled terminal to make the purchase.

mFino Touch works with NFC native phones, and can enable NFC purchasing on standard phones with NFC stickers. It integrates NFC POS devices to accept merchant transactions, and NFC tags and posters for self-service airtime top-up, for adding fare to a rail ticket, and more. Transactions integrate seamlessly into the mFino platform and can be charged to any available payment instrument including credit card, debit card, e-money and carrier billing. mFino Touch is a member of the mFino product family that includes: mFino MFS (mFino’s mobile wallet and banking platform that enables any phone, any payment method and any channel), mFino Share (mFino’s social money application), mFino Connect (mFino’s gateway into existing financial infrastructure, mobile companion card, debit/ credit card, ATM network and EDC devices for merchants) and mFino Sales (mFino’s targeted sales and marketing application).