Sridhar founded mFino to create an industry leader with game-changing solution that provides basic financial identity and value added services to any consumer or merchant with a mobile phone, whether they are banked or unbanked, and whether they are on the top or in the bottom of the pyramid. Sridhar worked with mobile network operators, financial institutions in building an advanced mobile financial services platform that powers one of the largest mobile money deployments with 6 million subscribers, 5000 merchants and 15000 agents. He is passionate about using the power of 5 billion mobile phones in the world to reach 2.6 billion who are unbanked and others who are under-served by traditional banking and electronic payment options. His vision is to empower merchants, retail networks in emerging markets to boost offline sales using mobile wallet based customer tracking, behavioral targeting and revenue enhancement tools. Sridhar is responsible for the company’s operational and strategic direction.
Sridhar is a veteran Silicon Valley executive with more than 20 years of successful track record in capitalizing on large market opportunities and building game changing companies. He has strong technology innovation and leadership experience. During his career, Sridhar worked as CEO, Venture Investor, Chief Technology Officer, and Chief Software Architect. He pioneered numerous break-through solutions and played pivotal roles in building companies that delivered immense customer & shareholder value.
Sridhar started his career at Go Corporation (acquired by AT&T; NYSE: T) building the industry’s first mobile operating system designed for a Smart Phone. He built the industry’s first distributed web application server and played a key role in deploying high performance online banking applications for major money center banks such as Bank of America (NYSE: BAC), Citibank (NYSE: C), Banco Santander and web store fronts for leading financial institutions such as Thomas Cook (NasdaqGS: TCG), Liberty Financials.
Earlier in his career, Sridhar was the CEO of Vianeta (leader in the clinical documentation space). He built a new Ad Unit, Analytics Engine & Trading Platform for monetizing brand exposures inside of content (tv, films & music videos) at NextMedium. In addition to working as a Venture Investor, Sridhar played a pivotal role in building BroadVision from a startup employing 20 people to a $10B market-cap company with over 1200 people. He helped grow the company revenues from 0 -> $10 -> $40 -> $120 -> $500 million year over year. Prior to BroadVision, Sridhar held Senior Engineering and Product Management positions at Sybase’s Gain Technology Group. He developed Sybase’s New Media Studio product, a popular multimedia authoring tool used by several media companies in the Interactive TV Industry. Sridhar did early work with SMTP/ MIME protocols and was the Lead Architect for Microsoft Exchange Internet Mail Connector – a product developed by WorldTalk Corporation and sold by Microsoft as a private-label. At Go Corporation, he was the Lead Architect for TAP – a test automation programming language for Penpoint, the industry’s first mobile operating system designed for a Smart Phone.
Sridhar holds several technology patents. He built many industry-first solutions in the fields of Distributed Computing, Online Banking, Electronic Commerce, Personalization, XML based Edge Computing, Interactive TV and Mobile Operating Systems. He holds MSc Tech (Masters degree) in Computer Science from BITS Pilani, India.